Branding
Al-Qashami Transport — Identity Build
A logo identity for a transport firm built on letterform, motion and speed.
- Client
- AL.QASHAMI — القشعمي لخدمات النقل
- Year
- 2024
- Category
- Branding
- Services
- Logo Design، Identity Build، Color System
01
Overview
Al-Qashami Transport asked for an identity expressing the transport and logistics field with a sense of speed and reliability.
02
Creative approach
We derived the mark from the Arabic letter Qaf with a steel-and-motion treatment, presented a construction board explaining the concept, and set a horizontal version merging truck and name in lively orange and violet.
03
Deliverables
- 01Logo design and construction board
- 02Horizontal version with the transport mark
- 03Color system
